Gathering feedback at appropriate times allows you to monitor your most important resource before it’s too late. If a company doesn’t provide employees the opportunity to provide their feedback, it will be overlooking potential trouble spots in its business. Feedback should be gathered after a specific event (e.g. orientation) to monitor your processes as well as at specific intervals to gather useful satisfaction data.

The employee interaction drives the timing of event-based surveys; the data should be collected immediately after the interaction while the experience is still fresh in the employee’s mind. For employee satisfaction surveys, surveys should be spread out over the course of a year rather than conducting them once per year. If there is only one data point for each year, a single recent event could have a large impact on results, impacting business decisions.